Page 4 - Sign & Graphics Professional Services

expert insights

Architectural Finishing Services Business and Product Development
Equipment is only one component to achieving success.
This program introduces architectural and grand format signage
to your business. It provides the skillset needed to offer this You need a solid strategy that includes must-have market
host of new services that go beyond traditional print. Examples knowledge to align your customer’s needs with your new
include monument and architectural signage, back-lit, building investment. This course provides a customized analysis of your
wraps and grand format signage. Our team is prepared to teach current operations capabilities and strengths. These strengths
the intricacies of 3D routed signs using High Density Urethane will then be aligned with vertical markets that your business is
materials that provide permanent signage opportunities. best positioned to serve.
• Target new verticals with a more focused product offering
• Explore commercial, residential, retail, architectural
signage products • Undergo an industry analysis both self and competitive
• Review architectural design elements for indoor/outdoor • Develop new go-to-market strategies
applications
• Learn 3D routing techniques

Sign and Graphics Business Literacy Program Design for Wide Format
This program is developed for customers who have entered the Establish the design skills required when transitioning from
Sign and Graphic market for the first time. Whether you are a sheet-fed to wide-format, or when new product offerings
new franchise owner or an independent newcomer to the world are desired. This course ensures that you can achieve the best
of wide-format, we’ll outline and implement a business model possible output, while utilizing the best design practices.
that is proven sustainable and profitable.
• Learn how to design using Color-Logic tools to create
• From job ticket to invoice, establish business processes that high-value applications
maximize efficiencies
• Utilize specialty ink including white, silver, clear and primer
• Identify and define applications/products that your new • Understand texture printing, design aesthetics and
business should provide
day/night design
• Optimize all P&L considerations for your new business
• Outline vendor management programs